The Location
Sydney International Airport - sites such as this are rarely available - captive market, huge passing trade.

The Products
Mrs. Fields cookies are baked throughout the day for that "fresh out of the oven" experience.  When cookies first come out of the oven they are soft, warm, moist and delicious. The concept has simple operations, with the baking of most products from frozen.

Trading
Although the business was only established in the second half of 2009, sales are already around the $18,500 per week mark and achieving high gross profit. 

It is the flagship store - no. 1 in Australasia and in top 5 in the world for Mrs Field's Cookies (approx 750 stores)

40kg of coffee sold p.w.

Staffing
The business is presently run under management. The staff are well trained and employed on a casual basis. There would be  huge potential wage savings to be made for an owner operator.

The Franchisor
Mrs. Fields was launched in California in 1977. Internationally there are now over 500 Mrs. Fields locations in North America, Asia and the Middle East.